Be More Fox is all about celebrating those who spot opportunities others miss and make the most of what life has to offer..

If you’re curious enough, you’ll see for yourself..

The Foxbooth

Usually hidden off the beaten track. Only the bold will find it and when they do, they’ll steal the spotlight (maybe even the main stage)

Halloween

Be More Fox is all about rewarding the curious, so we put that to the test. For two weeks in the lead up to Halloween, those curious enough to scan a QR code on a mural were rewarded with a complimentary pint. Then on Halloween night, we turned curiosity into a street-level challenge, where we dared people to discover and unlock rewards in a playful scavenger hunt leading to an epic prize for one lucky winner..

New Glass

To celebrate our 10th birthday, we have given our glass a fox-first makeover. Our iconic fox now boldly wraps around the glass, allowing curiosity takeover.

Curiosity pays. Scan the QR code found on the glass and uncover what hides behind